Faculty | Marketing | Internet Marketing

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Faculty | Marketing | Internet Marketing

Apart from its core faculty members, TiasNimbas Business School brings together lecturers from universities around the world. Drawn from both academia and management consultancy, TiasNimbas faculty share extensive teaching and research experience as well as specific industry expertise.

Bronnenberg, B.J.J.A.M. (Bart)
Professor of Marketing
bart.bronnenberg@tiasnimbas.edu

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Areas of Expertise:

Marketing (Advertising, B2B Marketing, Branding, Business Intelligence, Category Management, Channel Marketing, Consumer Research, Customer Profitability, Customer Relationship Management, Distribution Channels, E-Commerce, Innovation , International Marketing, Internet Marketing, Market Research, Pricing, Sales, Strategy)

Grieken, J.S. van (Hans)
Adjunct Professor of Open Innovation
j.s.vangrieken@tiasnimbas.edu

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Areas of Expertise:

Business & Society (Global Sourcing, Globalisation), Context (Technology), Family Business (Strategy and Innovation), Health & Education (Business Processes, Innovation), Information Technology (Information Security Management, IT Governance, IT Infrastructure, IT Innovation, IT Security, IT Trends), Management & Organisation (Business Intelligence, Decision Making, Information Management, Innovation Management, IT Management, Knowledge Management, Logistics Management, Research and Development), Marketing (Advertising, B2B Marketing, B2C Marketing, Branding, Business Intelligence, Channel Marketing, Communications, Customer Relationship Management, Distribution Channels, E-Commerce, Innovation , Internet Marketing, Strategy, Trade Marketing), Operations (Logistics Management, Supply Chain Management, Transport), Strategy & Innovation (Business Level Strategy, Business Strategy, Corporate Strategy, Information Strategy, Process Innovation, Product Innovation, Strategic Innovation)

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