Faculty | Marketing | Advertising
Apart from its core faculty members, TiasNimbas Business School brings together lecturers from universities around the world. Drawn from both academia and management consultancy, TiasNimbas faculty share extensive teaching and research experience as well as specific industry expertise.
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Bronnenberg, B.J.J.A.M. (Bart)
Professor of Marketing
bart.bronnenberg@tiasnimbas.edu
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| Areas of Expertise: |
Marketing (Advertising, B2B Marketing, Branding, Business Intelligence, Category Management, Channel Marketing, Consumer Research, Customer Profitability, Customer Relationship Management, Distribution Channels, E-Commerce, Innovation , International Marketing, Internet Marketing, Market Research, Pricing, Sales, Strategy) |
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Desmet, G.A. (Geert)
Adjunct Professor Strategic Marketing
g.a.desmet@tiasnimbas.edu
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| Areas of Expertise: |
Family Business (Consulting, Strategic Planning, Strategy and Innovation), Management & Organisation (Business Intelligence, International Management, Knowledge Management, Retail Management, Strategic Management), Marketing (Advertising, B2C Marketing, Branding, Business Intelligence, Category Management, Communications, Consumer Behaviour, Consumer Research, International Marketing, Management, Market Research, Strategy), Strategy & Innovation (Business Level Strategy, Business Strategy, International Strategy, Strategic Decision Making, Strategic Management) |
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Grieken, J.S. van (Hans)
Adjunct Professor of Open Innovation
j.s.vangrieken@tiasnimbas.edu
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| Areas of Expertise: |
Business & Society (Global Sourcing, Globalisation), Context (Technology), Family Business (Strategy and Innovation), Health & Education (Business Processes, Innovation), Information Technology (Information Security Management, IT Governance, IT Infrastructure, IT Innovation, IT Security, IT Trends), Management & Organisation (Business Intelligence, Decision Making, Information Management, Innovation Management, IT Management, Knowledge Management, Logistics Management, Research and Development), Marketing (Advertising, B2B Marketing, B2C Marketing, Branding, Business Intelligence, Channel Marketing, Communications, Customer Relationship Management, Distribution Channels, E-Commerce, Innovation , Internet Marketing, Strategy, Trade Marketing), Operations (Logistics Management, Supply Chain Management, Transport), Strategy & Innovation (Business Level Strategy, Business Strategy, Corporate Strategy, Information Strategy, Process Innovation, Product Innovation, Strategic Innovation) |
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Mr Rawel, J. (Julian) BA MSc FCIM
j.rawel@tiasnimbas.edu
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| Areas of Expertise: |
Management & Organisation (Business Policy, Finance and Treasury Management), Marketing (Advertising, B2B Marketing, B2C Marketing, Branding, Business Intelligence, Channel Marketing, Communications, Consumer Behaviour, Consumer Research, Customer Profitability, Customer Relationship Management, Management, Market Research, Services, Strategy), Strategy & Innovation (Business Strategy, Corporate Development, Corporate Strategy, Strategic Management, Strategy and Leadership) |
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