Faculty | Bronnenberg, B.J.J.A.M. (Bart)
Fellows are current faculty members who have been able to demonstrate outstanding achievements in both management research and in executive education. TiasNimbas is committed to working at the Frontiers of Knowledge in order to offer its students and participants access to top quality research while emphasising the applicabilty of that knowledge to their daily work situations through project-based learning. The appointment of fellows enables TiasNimbas to build on its already strong reputation of rigorous academic research.
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Bronnenberg, B.J.J.A.M. (Bart)
Professor of Marketing
bart.bronnenberg@tiasnimbas.edu
| Areas of expertise: |
Marketing (Advertising, B2B Marketing, Branding, Business Intelligence, Category Management, Channel Marketing, Consumer Research, Customer Profitability, Customer Relationship Management, Distribution Channels, E-Commerce, Innovation , International Marketing, Internet Marketing, Market Research, Pricing, Sales, Strategy) |
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 Research
Biography
Publications
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Research
Professor Bart Bronnenberg is currently interested in marketing strategy and multi-market competition in consumer goods and medical industries. He has previously worked, and continues to do so, on empirical analyses of new product growth and consumer choice behavior. His articles have appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, the Journal of the Academy of Marketing Science, and other journals. He recently was named the recipient of the 2003 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D.C. Little Best Paper Award.
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Biography
Bart Bronnenberg is Professor of Marketing and CentER research fellow at Tilburg University. He holds PhD and MSc degrees in Management from INSEAD, Fontainebleau, France and an MSc in Industrial Engineering From Twente University (The Netherlands).
Professor Bronnenberg has completed teaching and consulting assignments for firms such as AC Nielsen, BD Biosciences, Catalina Marketing, Dey Laboratories, GenProbe, Greenberg Glusker, Nestle USA, Wells Fargo, and others.
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Publications
Bronnenberg, B.J., Sanjay, K.D., & Dubé, J.P. (2011). Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories. Quantitative Marketing and Economics, 9(1), 1-23.
Kim, J.B., Albuquerque, P., & Bronnenberg, B.J. (2011). Mapping Online Consumer Search. Journal of Marketing Research, 48(1), 13-27.
Kim, J.B., Albuquerque, P., & Bronnenberg, B.J. (2010). Online Demand under Limited Consumer Search. Marketing Science, 29(6), 1001-1023.
Bronnenberg, B.J., Dubé, J.P., & Mela, C.F. (2010). Do DVR’s Influence Consumer Brand Purchases. Journal of Marketing Research, 47(6), 998-1010.
Hwang, M., Bronnenberg, B.J., & Thomadsen, R. (2010). An Empirical Analysis of Determinants of Assortment Composition and Assortment Size at U.S. Supermarkets. Marketing Science, 29(5), 858-879.
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