Kick-off Master of Marketing for Nationale-Nederlanden
11 Jul 2012
Recently, 25 of Nationale-Nederlanden’s top marketers were introduced to content and format of ‘their’ Master of Marketing. They also met with the team of TiasNimbas Company Specific Programmes who will be supporting them.
Nationale-Nederlanden CEO Tom Kliphuis explained at length the strategic importance of the programme to the entire Nationale-Nederlanden organization, which is at the top of the insurance branch in the Netherlands, counting over 5 million residential and business customers.
Kliphuis expects participants to be equipped with relevant knowledge and skills to seriously contribute to the realization of the corporate goals. Prof. dr. Theo Poiesz outlined programme content and format, which were welcomed with great enthusiasm. The official start of the programme is in September and will last for about two years.
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