Innovation Challenges 2010, Prof. Christoph Loch, INSEAD
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| Type |
Lecture Series |
| Language |
English |
| When |
Tues, 6 Apr 2010
15:00 - 18:00 |
| Where |
High Tech Campus
High Tech Campus 1
5656 AE Eindhoven, The Netherlands
map »
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| Audience |
Professionals and managers interested in Project Management and Innovation.
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| Contact |
Connie Dollevoet, Event Organiser
+31 13 466 86 58
c.j.j.dollevoet@tiasnimbas.edu
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| Details |
Project Management: Killing or Kindling your Innovation? , prof. Christoph Loch, INSEAD
Project Management is the art of moving from A to B (say from idea to product on the shelf) as fast and efficiently as possible, right? Wrong! What if B is a moving or morphing target, and project management only a rigid plan with predefined deliverables and fixed milestones to be met? Will we be able to hit our mark in the market? Yes we can! If only we return to project management as it once was meant to be: as innovation’s flexible friend.
After an eagle’s flight over the evolution of project management, Prof. Christoph Loch will take you through a series of mind-stretching exercises to experience how the new-school project management can actually facilitate innovation within your corporation. Ample attention will be given to human aspects (motivation, feedback, growth) of project management.
In Loch’s book, innovation management happens on two mutually reinforcing levels: motivating and genuinely rewarding the specialised and autonomous professionals in your organisation, while simultaneously creating a framework and processes whereby only meaningful innovation is selected and brought to market. Top athletes call this split-vision: having your focus on the ball and the field at the same time.
Uniquely, Prof. Loch has conducted a comparative study on the innovative power of 150 start-up companies across three countries. Drawing on his findings, he will show you which types of companies have their innovation act together, which do not, and importantly, why? And where do you stand in this picture?
Christoph H. Loch is Professor of Technology Management at INSEAD and Dean of the PhD Progamme. His research revolves around the strategy and management of product innovation, concurrent engineering, project management under high uncertainty, and the emotional aspects of motivation and performance. A prolific author himself, he sits on several editorial boards of international academic journals. He also advises European corporations on their technology management.
The fee for this seminar is € 95,-. Please contact the Event Organiser, Connie Dollevoet, if you would like to attend all 4 lectures at the discounted price of € 340,-.
» Download the brochure for more information about the Innovation Challenges 2010 
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